JABBA THE AGNIVORE

JABBA TILL I DIE

So again the internet bampots got it right! It's offi-shell now - Traynor's going to work at Ibrox! Big news, even though it's about as surprising as the Pope going to mass!

Hilariously, he's going to be their Director of Communications. It sounds like something from 1984's Ministry of Truth but, basically, he's going to be in charge of all Rangers' 'media platforms.' Maybe he's going to finally get the busted screen fixed!

'Media platforms' suggests TV, newspapers, radio and - gasp! - the internet! Is Rangers TV still going? Is the Rangers News going to be resurrected? Does Traynor know how to get on the internet? It'll be interesting to see what his role is actually going to be.

He certainly can't be Rangers' PR man; he's burnt his bridges as far as that's concerned. His parting shots in the Daily Record pretty much alienated everyone he would rely on to get his message out there. Probably he'll just conduct sycophantic interviews on Rangers TV; that'll be a challenge!

As far as the internet goes he seemed to have it in for anyone that so much as turns on a computer. More likely, however, he will protest that he was only talking about bloggers that are 'anti-Rangers.' Bill McMurdo, David Leggat and Follow Follow will suddenly be exempt from his hatred of social media. 

The blurb from Ibrox says, 'James joins Rangers following a distinguished journalistic career' Really? I don't know about his days with the Herald or Express but certainly in his days at the Daily Record he has failed miserably in any criteria of journalism you care to name. At best he was a cheerleader for David Murray, at worst he could be downright offensive; remember his asking of Celtic, 'Who the hell do you think you are?'

Traynor should, however, fit right in with the new regime at Ibrox. Like Green, he is a blustering bully that refuses point-blank to acknowledge any opinion other than his own. He cannot debate any issue without resorting to personal abuse, as anyone that has listened to his radio programme can verify. And he was most likely instrumental in banning comments on the Daily Record website, where he was continually being challenged.

I doubt we've heard the last of old Jabba. Not for him working behind the scenes; he would go crazy if he couldn't give us all the benefit of his omniscience and would end up in the same padded cell as Leggat. January is his inauguration date and we should find out then what his new job is all about. If nothing else, it'll give me something to keep writing about!

Traynor receives his first week's salary